About us
VIPANI helps leaders cut through data noise, understand what drives performance, and make decisions that strengthen profitability and confidence.
VIPANI Team
CEO / CRO / Co-Founder
Ash Vipani
16+ years of experience growing tech startups in the UK. Scaled a US tech startup to $5M in UK sales in 2018. Grew the UK business of a Swiss tech company to $1M+ USD in sales within the first 12 months.
CFO / CTO
Craig Compton
30 years of experience working in the software-focused technology industry and driving technology-led transformation. Held senior finance positions internationally at Veritas Software, Mercury Interactive, Hewlett Packard, and CDW UK (formerly Kelway UK). Grew PE-backed Kelway UK from £40m turnover to £350m plus through acquisition and organic growth over 3 years. Experienced in the M&A field, completing numerous acquisitions. Recently delivered a significant technology transformation in the UK’s largest [organisation].
COO
Kalpesh Baxi
25 years of software industry experience with a passion for staffing solutions, HRTech, RecTech, and data. Board Advisor to high-growth management teams. Mentor and Angel Investor.
CMO
Jelena Djakovic
15+ years in Marketing and Business Development. Worked with over 100 companies. Developed four successful startups.
Non-Exec
Deepak
14+ years of Sales, Business Development, and Business Management experience. Has created, grown, and currently manages a recruitment business from the ground up, overseeing 50+ FTE and a combined P&L of $6.5 million USD.